Failing to disclose conflicts of interest is something that the Citizens' Commission
to Protect the Truth and the American Legacy Foundation have done repeatedly:
The
American Legacy Foundation, in reporting the results of a 2005 evaluation of its "truth" campaign on its website in September 2005, failed to disclose the
conflict of interest of the paper's senior author, in whose statement the results were being reported.
The
study in question is a March 2005 study, published in the American Journal of Public Health,
which evaluated the "truth" anti-smoking media campaign, and which, according to the authors, showed that the campaign
was effective in reducing youth smoking and that it had been responsible for 22% of the overall decline in youth smoking observed
during the first two years of the campaign.
According to the statement: "The American Journal of Public
Health published findings in March 2005 crediting truth® with accelerating the overall decline in
youth smoking by 22 percent in the campaign’s first two years, 2000-2002. This translates to 300,000 fewer youth smokers
in 2002 due to the truth® campaign."
The "truth,"
however, is that the findings published by the journal were actually an article authored by, and funded by, the American Legacy
Foundation itself. This conflict of interest was not revealed in the press release.
Thus,
the public is misled into thinking that this was an independent study when in fact it was a Legacy study of its own campaign.
Would Legacy publish a paper showing that its campaign was ineffective? Clearly, there is a severe bias present - the conflict
of interest should have been disclosed.
To read more about how the American Legacy
Foundation and its front group - the Citizens' Commission to Protect the Truth - have misled the public, see the following:
American Legacy Foundation
American Legacy Foundation Tactics to Increase its Funding Exposed
Citizens' Commission to Protect the Truth
Adweek Article Suggests that Legacy-Funded Commission Exists Primarily to Seek Funding for Legacy
Citizens' Commission Asks Judge Kessler for Inquisition into Remedy Change; Again Fails to Disclose Conflict of
Interest